These clients are often new to speaking or presenting. They may not necessarily want to pursue speaking as a professional career and may desire general coaching to help them improve their communication or presentation skills.
These speakers are clear about where they want to go – they want to become professional speakers. They typically seek products and services designed to help them develop speeches, create their on-stage persona, improve their delivery and enhance their platform skills.
These speakers have often worked in the business for a few years and are now seeking to gain more exposure and marketing muscle. They seek a higher level of understanding of the industry and how they can begin to build their brands and product development.
Professional speakers who typically have a library of products, books and other products. Many of them have well-crafted marketing materials, desire greater exposure, speaker marketing initiatives and higher level brand management services.
“I have met many speakers who have been inspired by what I call “The Norma Factor” — her authentic desire to help others coupled with her deep wisdom and knowledge of the speaking business. Norma’s positive impact on numerous speakers makes her a valuable resource to the industry.”
Les Brown, The Motivator
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